New Highway Code sales hit 1 million
1 Million copies of The Official Highway Code (2007 edition) have been sold in the UK – are you one of the other 33 million UK road users without this life saving book?
The Driving Standards Agency is proud to announce record sales of the 2007 edition of The Official Highway Code. 1 million copies sold in 15 months compared to the previous 2004 edition which sold 1 million copies in 20 months. The Bookseller Magazine has also recorded this latest edition as the No. 1 best selling non-fiction paperback for 2008!
January sees the launch of a national media campaign promoting The Official Highway Code to all road users, including learner drivers and experienced motorists. A TV advert will be appearing across a broad range of channels including TV, online, shopping malls and retail outlets to help celebrate the 1 millionth copy sold.
The Official Highway Code is for life, not just for learners. All road users – whether car drivers, motorcyclists, fleet drivers, transport managers, cyclists or pedestrians – need to ensure they are up-to-date to help reduce road casualties in 2009. Get your copy of the Code today for only £2.50!
Rosemary Thew, DSA Chief Executive, said: “It is essential that all motorists refresh their knowledge of the rules and signs of the roads time and time again. The volume of sales is encouraging. But we still need to do more to reduce the number of casualties on our roads. We all have a responsibility to observe the Highway Code and drive appropriately and every road user needs to take road safety seriously. “
The Official Highway Code was first launched in 1931. This best selling latest edition, published 28 September 2007, contains the very latest rules as well as information on road signs, road markings, license requirements and vehicle maintenance, many of which are legal requirements which if not observed risk penalty.
The Official Highway Code is published by TSO (The Stationery Office Ltd), DSA’s official publishing partner. It is now more convenient than ever to get up-to-date with The Official Highway Code as it is available in book, interactive CD-ROM and British Sign Language DVD formats and can be purchased from all good High Street or online bookstores, or direct from TSO:
Web: www.tsoshop.co.uk/highwaycode Tel: 0870 243 0123 Textphone: 0870 240 3701
How well do you know The Official Highway Code 2007 edition? (Answers below)
Q1. What are Home Zones and Quiet Lanes?
Q2. What does this road sign mean?
Answers to Highway Code questions:
Q1) Areas where people could be using the whole of the road for a range of activities
Q2) T-junction with priority over vehicles from the right