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Road Safety Tag

Ford Inflatable Seat Belts

Ford showcases world’s first inflatable seat belts

Car manufacturer Ford is introducing innovative new seatbelts that inflate like airbags to give extra protection to passengers in the event of a collision.

Ford is fitting the back seats of vehicles with belts that inflate automatically during a crash.

Ford will be fitting the new seatbelts into the new Ford Explorer 4 x 4 which goes into production in 2010.  Experts say the new technology will be particularly effective at preventing broken ribs, internal damage and bruising.

Inflating over the shoulder and torso in a mere 40 milliseconds, a cylindrical airbag stretches from the buckle to the shoulder and fits inside a pocket in the belt.

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Merseyside drivers fined £1.2m for using mobiles

mobile-phone-drivingIn the past year, drivers in Merseyside were fined more than £1.2m for using their mobile phones while driving.

The Liverpool Daily Post reported that between April and September this year, police gave out tickets to more than 20,000 drivers for using handheld mobiles while in charge of their vehicles.

Even a driving instructor was among those hit with an £60 penalty and three points on their licence. The driving instructor was teaching a learner driver at the time!

Merseyside Police warned that the number of killed or seriously injured on the road could potentially increase unless they enforced the law. The cause of accidents while driving is not recorded, so there is no available data for how many people may have perished on UK roads because of mobile use.

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Texting & Driving film gets BBC TV premiere

COW, the graphic texting & driving public information film which we discussed on the Latics blog in August is being given its TV premiere by BBC Wales next week after becoming a global hit on the internet.

The film stars young actors from south Wales and shows a teenager killing four people in a crash when she sends a text from her mobile phone whilst driving.

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Filmmaker Peter Watkins-Hughes produced it for Gwent Police as an educational tool for young drivers.  It will be broadcast for the first time on BBC Two Wales on Monday 2nd November at 10pm (Sky Channel 991).

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1 in 5 young drivers uninsured

Almost a quarter of a million young motorists are driving illegally because they do not have any insurance cover, according to a report released today by BBC’s Newsbeat.

uninsured-driversThey found that more than 20% of 17 to 20 year olds are not covered by a valid car insurance policy, which amounts to a staggering 243,000 illegal young drivers on our roads.

Many illegal drivers cite the huge cost of an insurance policy as being the reason for not having cover.  Yet the risks of not having a policy are huge, not just for themselves, but also for anybody they may be unfortunate enough to crash into.

The BBC reports the story of 21 year old Gary Street, who was hit by an uninsured driver at 30mph in Manchester two years ago.

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Mixed reactions to latest Drug-Driving Campaign

A £2.3m advertising campaign launched last week to warn of the risks of driving whilst under the influence of drugs has received a mixed reception from the British public and road safety experts.

The television advert warns motorists that police can spot the involuntary signs of someone being under the influence of drugs if they are stopped. These signs include severely dilated or constricted pupils.  The advert shows a car carrying several young people with their eyes enlarged, adding: “Your eyes will give you away.”

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Young men aged between 17 and 29 are thought to be most likely to drive while on illegal drugs.  Indeed, a recent survey in Scotland suggested that 81% of clubbers have driven whilst under the influence of illegal drugs.

The Department for Transport (DfT) estimates that as many as one in five drivers or motorcyclists killed in road accidents may have an impairing drug (legal or illegal) in their system.   Transport Secretary Lord Adonis said in a recent interview, “Whatever one’s views on drug taking, we’ve got to make it absolutely socially unacceptable to drive while under the influence of drugs, because it can kill.”

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Shocking new texting & driving film released

A shocking new video has been made for school pupils in an attempt to reduce crashes caused by drivers texting whilst driving.

The short 30-minute film called ‘COW’ shows Cassie Cowan, a teenage girl, killing four people as a result of her using her mobile phone to send a text.  A clip from the film is shown below…

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It includes footage of all the emergency services attending the crash scene, including the air ambulance, police and firefighters.

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